The partnership sees the Australian franchise take on the naming rights of Storm’s cheerleaders, now becoming the Hog’s Breath Cafe Stormers.
The Hog’s Breath Cafe brand will be showcased at Melbourne Storm home games with the cheerleaders’ uniforms displaying the Hog’s Breath Cafe logo, plus Hog’s Breath Cafe mascot, Hogster, will be cheering on the team alongside Storm Man.
Melbourne Storm Chief Commercial Officer, Claire Murphy, commented: “Melbourne Storm’s cheerleaders bring a huge amount of fun to the club’s game day, which makes Hog’s Breath Cafe – a brand that knows how to be a bit cheeky – the perfect partner.
“With a brand alignment that is so strong, we are confident the Hog’s Breath Cafe Stormers will deliver great results for both Melbourne Storm and the newest addition to our club’s partner family,” Murphy said.
Greg Miller, Hog’s Breath Cafe Marketing Manager, added: “Melbourne is a really important market for Hog’s Breath Cafe – we believe our new partnership with Melbourne Storm will help raise the profile of Hog’s Breath Cafe and encourage Melbournians to try our famous Prime Rib steaks.
“Anyone who knows the Hog’s Breath Cafe brand knows we stand for fun, which is exactly what the Hog’s Breath Cafe Stormers are all about,” Miller said.
Images & Story courtesy of the Melbourne Storm Website
